Thursday, August 03, 2006

Zidane headbutt now a trademark in China

I've said it before. The Chinese are very entrepreneurial. Here's another example. A man in China has registered the trademark for the infamous Zidane headbutt. From Guardian:
Zhao Xiaokai, general manager of a sport-related company, paid 2,000 yuan ($250) to register the trademark -- a silhouette of Zidane head-butting Italy defender Marco Materazzi's chest -- for shoes, hats and beer products, the Beijing Daily said.

"Two days after the World Cup final, I had the idea to register it as a brand," the paper quoted Zhao as saying.

Zhao said that he was considering developing his own line of head-butt branded products and that two beer companies had contacted him to discuss buying the rights.

"This recognition level of this trademark is very high. Using a silhouette to render this image avoids violating the soccer star's image rights," Zhao said.
Now, why didn't I think of that?

Update: Here's the silhoutte. (Thanks Sun Bin)

Previously:
Zidane headbutt hits the web
The Zidane headbutt

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