Zhao Xiaokai, general manager of a sport-related company, paid 2,000 yuan ($250) to register the trademark -- a silhouette of Zidane head-butting Italy defender Marco Materazzi's chest -- for shoes, hats and beer products, the Beijing Daily said.Now, why didn't I think of that?
"Two days after the World Cup final, I had the idea to register it as a brand," the paper quoted Zhao as saying.
Zhao said that he was considering developing his own line of head-butt branded products and that two beer companies had contacted him to discuss buying the rights.
"This recognition level of this trademark is very high. Using a silhouette to render this image avoids violating the soccer star's image rights," Zhao said.
Update: Here's the silhoutte. (Thanks Sun Bin)
Zidane headbutt hits the web
The Zidane headbutt