Friday, March 28, 2008

Free Dr Pepper for everyone in America if Axl releases Chinese Democracy

In what could be the most bizarre marketing strategy ever, the folks at Dr Pepper will be giving a free soda to everyone in America - that's 301,139,947 lucky people - if Axl Rose releases the new Guns N' Roses album Chinese Democracy this year. From the press release:
Tired of a world in which Americans idolize wannabe singers and musicals about high schoolers pass as rock ‘n roll music, Dr Pepper is encouraging (ok, begging) Axl Rose to finally release his 17-year-in-the-making belabored masterpiece, Chinese Democracy, in 2008.

In an unprecedented show of solidarity with Axl, everyone in America, except estranged GNR guitarists Slash and Buckethead, will receive a free can of Dr Pepper if the album ships some time -- anytime! -- in 2008. Dr Pepper supports Axl, and fully understands that sometimes you have to make it through the jungle before you get it right.

"It took a little patience to perfect Dr Pepper’s special mix of 23 ingredients, which our fans have come to know and love,” said Jaxie Alt, director of marketing for Dr Pepper. “So we completely understand and empathize with Axl's quest for perfection – for something more than the average album. We know once it's released, people will refer to it as "Dr Pepper for the ears" because it will be such a refreshing blend of rich, bold sounds - an instant classic.”
Axl Rose was surprised enough to hear about Dr Pepper's challenge that he decided to release a statement himself. From Guns N Roses:
We are surprised and very happy to have the support of Dr Pepper with our album "Chinese Democracy," as for us, this came totally out of the blue. If there is any involvement with this promotion by our record company or others, we are unaware of such at this time. And as some of Buckethead's performances are on our album, I'll share my Dr Pepper with him.
Great. Now release the farking album Axl. How long more are you making us wait? Argh!

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