Professor North's research showed that when a powerful, heavy piece of music such as Sweet Child O' Mine by Guns 'N' Roses was played, people drinking a cabernet sauvignon thought it was 60 per cent more robust than when no music was played. The research could have implications, such as spelling the end of piped music in bars. It also raises interesting questions about music and food matching.
David Williams, editor of Wine & Spirit magazine, said: “I love the idea that music has such an enormous effect on the way we taste wine, and I love the idea that people in the wine trade might make use of this information. Maybe we'll start seeing buy-one-get-one-free offers replaced by free Mozart with every bottle of Mosel Riesling, or a Nick Cave CD with a case of Barossa shiraz. And maybe one day there will even be music lists in Michelin-starred restaurants.”
Wednesday, May 14, 2008
Scientists have discovered that listening to powerful, heavy music makes wine seem richer and heavier. From Times:
Posted by I.Z. Reloaded at 12:57 PM
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