Wednesday, July 30, 2008

Friendster claims it's number 1 in Singapore

Interesting figures from a press release issued by Friendster which claims that it is the number one social networking website in Singapore and twice as big as Facebook:
• For users from 15-24 years old, Friendster is 2.2 times larger than Facebook and over 8 times larger than MySpace. Friendster has 313,000 unique visitors while Facebook has 141,000 and MySpace has 38,000.

• For users from 25-34 years old, Friendster is 1.5 times larger than Facebook and over 8 times larger than MySpace. Friendster has 248,000 unique visitors while Facebook has 164,000 and MySpace has 30,000.

• For users from 35-44 years old, Friendster is 1.6 times larger than Facebook and 5 times larger than MySpace. Friendster has 149,000 unique visitors while Facebook has 92,000 and MySpace has 30,000.

• For users from 45-54 years old, Friendster is 37% larger than Facebook and over 6 times larger than MySpace. Friendster has 100,000 unique visitors while Facebook has 73,000 and MySpace has 15,000.
If you look at the 25-34 yrs old and the 35-44 yrs old categories (the demographics highly attractive to most advertisers), Friendster is only leading by a small margin and I think the results may not be that significant. We all know that the age group of Facebook users is a lot more mature than those using Friendster and this shows in the figures above. And judging from the increasing number of Friendster users migrating to Facebook, I think it's just a matter of time before Facebook takes the number 1 spot away from Friendster in Singapore. In fact, I won't be surprised that it already has.

8 comments:

lost said...

i suspect somehow that the numbers quoted include many inactive accounts. anecdotal evidence, but many of my friends have friendster accounts that they haven't touched for months (if not years), whereas facebook is used more frequently among my immediate circle...

Shy said...

Friendster? Ha! I haven't touched that in years.

GeekGod said...

The numbers are from comScore and it can't detect all users, therefore not accurate and doesn't tell the real picture.

Rickie said...

Facebook number 1! Friendster is so old school now.

Myra Leong said...

I'm not in Facebook. I don't even have a Friendster account. Am I outdated?

Anonymous said...

itz one of those press release to get advertiser attention...

friendster is already losing advertisers to facebook btw.

Bengster said...

Wah 45-54 years old also got Friendster meh?

Anonymous said...

i have both friendster n facebook but i use facebook more often nowadays.

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