Indian mobile entertainment company Hexolabs has found a clever way to use YouTube's Video Annotations as part of the gameplay for its YouTube interactive game called A Car's Life. Click on the Annotations (the click button) that appears in the video to move to the next stage. Don't let the car crash! From Hexolabs:
Our research shows the branding videos with interactive story telling features retains user's interest for a longer duration. The interactive features in the videos gives immersive branding value. We are currently engaged in a research on this new advertising media which levarages youtube as a gaming medium. Advertising through this medium guarantees more relevant brand experiences for the consumers.