How they designed the Pokemon Go loading screens

Here's an inside look at the work that goes into creating a new loading screen for Pokemon Go. From the Pokemon Go blog: "When designing a loading screen, the team starts by discussing what the most appropriate Pokémon to feature is based on surrounding events and the latest product release. In the case of the Steelix loading screen, we knew we wanted to celebrate the recent introduction of Pokémon originally from the Johto region to Pokémon GO. We wanted to create a throwback to the original Gyarados loading screen by using an epic Johto region Pokémon with a similar shape and size, and Steelix was the best fit. After choosing the most appropriate Pokémon to feature, it was then time to begin drafting concepts! We spent some time looking at references in various art books, online, and in nature for compelling compositions, lighting, and interesting color schemes."