Tuesday, July 29, 2008

BBC uses Monkey to promote Olympics

This two minute animation made by the team behind Gorillaz is part of BBC Sport's marketing campaign for its Olympics coverage. It twists the story of Journey to the West, the popular classical Chinese novel and turns it into a "Journey to the East" and the Beijing Olympics. Not contend with just being the face of BBC's Olympic coverage, Monkey and friends even have their own album and opera!

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