Singapore Telecommunications Limited (SingTel) has won exclusive rights to broadcast UEFA Champions League and UEFA Cup 2009-2012 on its mobile, internet and mio TV platforms.The first thing I did when I heard the news yesterday was to text my friend who works for ESPN to ask him what's going on. He said SingTel outbid them just like StarHub did for the Premier League. Not again, was my reaction.
SingTel also plans to stream UEFA Champions League games both ‘live’ and on-demand on mio TV, and the Internet through the IDEAS portal www.ideas.singtel.com. It will also offer clips on its mobile service.
StarHub which has been showing UEFA Cup matches did not bid for the combined Champions League and UEFA Cup package. Damn you too StarHub! Why didn't you bid? Now we have to fork out unnecessary money to get SingTel's mio TV's setup box, ADSL modem and subscribe to their sports channel if we want to watch the Champions League in the future. Fark!
I don't know how this could be good for football fans in Singapore. Who the hell would subscribe to mio TV just to catch Champions League? Have you seen the programming on mioTV? They are like crap! And from what I understand, mio TV is only available for residential homes, therefore you won't be able to catch the Champions League games in bars and pubs.