"It's far easier to start a blog than to keep one going," said John Dragoon, chief marketing officer at Waltham-based Novell Inc.
"I try to do it consistently but oftentimes I can't do it," conceded Waltham-based Black Duck Software Inc. CEO Doug Levin. "I don't blog for blogging's sake. I blog when I have something to say."
Levin, a self-proclaimed blogophile, said he simply doesn't have the time to blog daily.
"I used to do it every Wednesday, but then I began travelling on Wednesday. Now I will write into my calendar "blogging event?" and I will prepare in advance, taking mental notes or physical notes," he said.
Tuesday, March 18, 2008
The end of corporate blogging?
Executives who are writing corporate blogs are beginning to find out that maintaining a blog and running a business at the same time is no easy task. From Wichita Business Journal:
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