Official Opening of The Play Imaginative Store at Illuma

I shot this video this afternoon at the official opening of the Play Imaginative Store at Illuma. Play Imaginative is a Singapore based toy and character design specialist. Play Imaginative’s flagship designer toy is trexi, a 3-inch action figure with a unique rotating head and articulated limbs. At the Play Imaginative Store, you can purchase trexi and other cutting-edge designer figures made from vinyl and plush based on collaborations between Play Imaginative and international character designers. Do check them out. The Play Imaginative Store is at #01-21, Illuma.