In a market where the print media industry is monopolized completely by a single company - the Singapore Press Holdings, such rankings of readership figures serve little useful purpose other than an internal QC of the chief editors of the various dailies.
Do Singaporeans have a choice? Given the absence of variable alternatives, Singaporeans have no where else to turn except the mainstream media for their daily news. Only by topping the readership charts in a free market with real competitors can the Straits Times claim to be the most popular newspaper read by a majority of Singaporeans.
Are readership figures alone an accurate reflection of the success of a newspaper? Without the inclusion of other parameters such as report authencity and objectivity, press freedom and quality of analyzes, this figure is meaningless and cannot be used as a barometer for press rating.
Saturday, October 21, 2006
Singapore Media Watch on the latest readership figures of Singapore's newspapers such as The Straits Times and Today and asks do Singaporeans have a choice? From Singapore Media Watch:
Posted by I.Z. Reloaded at 12:20 PM
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