Tuesday, July 28, 2009

And you thought you would never see I.Z. and Xiaxue together in the newspaper

izxiaxue

Xiaxue and me were on the Chinese paper on Sunday about bloggers with endorsements. Slightly bigger scan here. Dblchin (thanks babe!) was kind enough to do a partial translation of the story. Read it below.

If one would like to experience being an ambassador like most celebrities do, blogging is a big chance to shine out. Beside earning money, you get to enjoy freebies. And when your traffic starts hitting the roof, the chance of you endorsing for a campaign or product will be relatively high. A handful of local bloggers, although they have not hit national TV, starred in movies nor release albums are already ambassadors of certain products.

French fashion label Comboutique, have started their operations in Asia & recently engaged a local blogger I.Z to endorse their brand. Sales Development manger, Cheng Bing Rui explained that due to the high charges of celebs, the company has decided to turn to the blogosphere by engaging a blogger to endorse their products on a 4 figure fee. Charges might add up to 5 figure if celebs are to endorse their products.

He said, "Our clients have a choice of designing their own items ie: T-shirt, caps, cups. It will then be sent to us for printing. Regardless of placing orders or payment, everything is done via the web. Thus the best fit ambassadors are the bloggers."

Celebrity blogger No.1 : I.Z

Blogging for 5 years, I.Z have already endorsed 5 different brands and products. This is said to be better than some celebrities. I.Z's blog mainly carries a fast-forward, up-market trend context. He had came in 2nd during the 2006 blogger event of "Best blogger in Asia" & "Best Singapore Blogger" in a 2004 Asia blogger event.

During the interview, I.Z mentioned that setting up a blog is just purely a personal interest and never thought of making a fortune through his blog. His full-time job is an editor for a web television company (Klik.TV).

20 comments:

chloe said...

spectacular!

Lord Kimbo said...

Dude I saw this while flipping for some trashy news and was shocked to see your picture there! Not bad finally you can say to your grankids in the future that you've appeared together with xiaxue in the papers. haaaa!

ENG said...

Good write-up on you by the reporter.

Anonymous said...

my 2 favourite bloggers!!! yay!!!!!!

ZQ Travels said...

Wow I.Z. u r an inspiration to many bloggers.

How did u publicise your blog to potential advertisers? Perhaps u can write a book to share your success and sell it; gain more publicity ;-p

ZQ
PassportChop.com

Bengster said...

I want to see xiaxue n you take photo together leh.

Lady Lara said...

Celebrity Blogger 1: I.Z.

Celebrity Blogger 2: Xiaxue

:o)

xXx said...

Dblchin is hot! ;op

Shy said...

Wow! That's a good article.

GeekGod said...

I can't help but laugh reading Xiaxue's part.

Myra Leong said...

Oh my god! They really put up your photo! Handsome!!

alice30 said...

congratz mr ambassador. awaiting ur 9th and final t-shirts. when r u posting them?

Giselle Loh said...

Hooray for My Star Boy!

Rickie said...

Nice mugshot btw

dann said...

yes iz where are the two final t-shirts? where? where? where?

JaMiE said...

I think the female reporter likes you.

xxoos said...

i tried to read the whole article, gave me a headache, haha~

dblchin said...

Congrats IZ.
Glad I could help translating the necessaries.

veronz said...

wow! well done pretty boy.

Anonymous said...

u're the next perez hilton. except you're not gay n all. :D

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