Xiaxue and me were on the Chinese paper on Sunday about bloggers with endorsements. Slightly bigger scan here. Dblchin (thanks babe!) was kind enough to do a partial translation of the story. Read it below.
If one would like to experience being an ambassador like most celebrities do, blogging is a big chance to shine out. Beside earning money, you get to enjoy freebies. And when your traffic starts hitting the roof, the chance of you endorsing for a campaign or product will be relatively high. A handful of local bloggers, although they have not hit national TV, starred in movies nor release albums are already ambassadors of certain products.
French fashion label Comboutique, have started their operations in Asia & recently engaged a local blogger I.Z to endorse their brand. Sales Development manger, Cheng Bing Rui explained that due to the high charges of celebs, the company has decided to turn to the blogosphere by engaging a blogger to endorse their products on a 4 figure fee. Charges might add up to 5 figure if celebs are to endorse their products.
French fashion label Comboutique, have started their operations in Asia & recently engaged a local blogger I.Z to endorse their brand. Sales Development manger, Cheng Bing Rui explained that due to the high charges of celebs, the company has decided to turn to the blogosphere by engaging a blogger to endorse their products on a 4 figure fee. Charges might add up to 5 figure if celebs are to endorse their products.
He said, "Our clients have a choice of designing their own items ie: T-shirt, caps, cups. It will then be sent to us for printing. Regardless of placing orders or payment, everything is done via the web. Thus the best fit ambassadors are the bloggers."
Celebrity blogger No.1 : I.Z
Blogging for 5 years, I.Z have already endorsed 5 different brands and products. This is said to be better than some celebrities. I.Z's blog mainly carries a fast-forward, up-market trend context. He had came in 2nd during the 2006 blogger event of "Best blogger in Asia" & "Best Singapore Blogger" in a 2004 Asia blogger event.
During the interview, I.Z mentioned that setting up a blog is just purely a personal interest and never thought of making a fortune through his blog. His full-time job is an editor for a web television company (Klik.TV).
During the interview, I.Z mentioned that setting up a blog is just purely a personal interest and never thought of making a fortune through his blog. His full-time job is an editor for a web television company (Klik.TV).
20 comments:
spectacular!
Dude I saw this while flipping for some trashy news and was shocked to see your picture there! Not bad finally you can say to your grankids in the future that you've appeared together with xiaxue in the papers. haaaa!
Good write-up on you by the reporter.
my 2 favourite bloggers!!! yay!!!!!!
Wow I.Z. u r an inspiration to many bloggers.
How did u publicise your blog to potential advertisers? Perhaps u can write a book to share your success and sell it; gain more publicity ;-p
ZQ
PassportChop.com
I want to see xiaxue n you take photo together leh.
Celebrity Blogger 1: I.Z.
Celebrity Blogger 2: Xiaxue
:o)
Dblchin is hot! ;op
Wow! That's a good article.
I can't help but laugh reading Xiaxue's part.
Oh my god! They really put up your photo! Handsome!!
congratz mr ambassador. awaiting ur 9th and final t-shirts. when r u posting them?
Hooray for My Star Boy!
Nice mugshot btw
yes iz where are the two final t-shirts? where? where? where?
I think the female reporter likes you.
i tried to read the whole article, gave me a headache, haha~
Congrats IZ.
Glad I could help translating the necessaries.
wow! well done pretty boy.
u're the next perez hilton. except you're not gay n all. :D
Post a Comment