The tourism ministry on Monday named Hello Kitty as its choice to represent the country in China and Hong Kong, two places where she is wildly popular among kids and young women.(Thanks Guy Kawasaki)
Officials hope that tapping into that fan base will lead to a bigger flow of tourists into Japan, and closer toward their goal of attracting 10 million overseas visitors every year under the "Visit Japan" campaign...
At a press conference, Sanrio Co. President Shintaro Tsuji called Hello Kitty's new appointment "an honor" and pledged to "work hard to attract many visitors."
Tuesday, May 20, 2008
Oh no! Japan has gone bonkers. It has appointed Hello Kitty as its ambassador to welcome tourists from China and Hong Kong. From AP:
Posted by I.Z. Reloaded at 11:17 AM
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