Monday, May 05, 2008
You may call it brilliant or simply foolish and a waste of money, but I think LG's Scarlet campaign to promote its new line of HDTVs is definitely the most ambitious to date and may even change the face of advertising in the future.
Agency.com, which created the campaign says, "Rather than having to fight for a share of media, we used culture, which is not [ad] spend-driven but idea-driven. People from now on will talk about Scarlet when there appears to be something that is clue-based marketing. This will be a reference point."
If you have yet to watch the Scarlet ad on TV, you can watch it in the "Behind The Scenes" special above, courtesy of the folks from LG Singapore.
Previously: Scarlet Revealed: It's LG's new HDTVs, not a new TV Series!
Posted by I.Z. Reloaded at 4:40 PM
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