The Word Of Mouth Manual, Volume II is an excellent book written by Dave Balter for word of mouth practitioners and participants so they can better understand and celebrate the medium; traditional marketeers and advertisers who are trying to truly understand word of mouth and know they must do so in order to evolve, adapt, and succeed; and the general public who live by word of mouth every day whether they realise it or not. You can download the entire book for free here.(Thanks Guy Kawasaki)
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