How revolutionary can Google's GBuy be?

The title of a Forbes story about Google's new product sure is eye-catching. It says: Google's GBuy Could Be 'Revolutionary'. I'm thinking how revolutionary can one's "GBUY" be? LOL. From Forbes:

Consumers using GBuy, which is set for release on June 28, will be taken off the merchant's site to complete the payment. This will enable Google to capture e-commerce transaction data, driving more precise targeting in future searches.

"If harnessed, the precision of this targeting could be revolutionary," wrote RBC analyst Jordan Rohan in a report Friday.

On its core search results pages, Google will designate each merchant accepting GBuy as a "trusted GBuy merchant."

For those of you who don't understand Chinese, then most likely you won't get it. Say GBuy out loud and fast and it will sound like... C^%$#@i. Well, go ask your Chinese mates.