The story of Yesterday.sg

Walter Lim of National Heritage Board (NHB) shares with us the story of Yesterday.sg, a blog initiative by the Museum Roundtable and supported by NHB. Check out his slides. From Cooler Insights:

Sharing the story of how the National Heritage Board - probably Singapore's most ancient organisation - could leverage on social media, I hoped that I inspired some of the corporate representatives to venture forth. As an interest-based blog, Yesterday.sg took the slow and steady growth approach and the blog is still going strong after being around for two-and-a-half years (or 31 months to be exact). Social media outreach is a team effort driven by my great colleagues from team CCIP (especially Kim, Wei Chong, Kenny and Roy), as well as our dear Friends of Yesterday who have stuck with us through thick and thin.