Monday, March 20, 2006

Tell us if it is paid for TODAY!



Many of you who grabbed today's edition of the TODAY newspaper most likely would have noticed the attention grabbing subheadline at the top of the front page that says, "Happily married couple take on a third partner". There's also a tiny line below it which tells you to read all about it on Page 13.

Readers who turned to Page 13 expecting a news story about a couple thinking of having a baby, or buying a pet or more excitingly getting another sex partner, instead see a full page coloured ad by GE Money promoting their new loan scheme called James.



To you punks in TODAY, next time if you want to put another attention grabbing subheadline, make sure you don't mislead your readers thinking that it goes to a real news story. If it is a lead for an advertisement, do add an advertorial notice below the subheadline damn it!

Update: TODAY responds...

14 comments:

Johnny Q said...

Shame on them.

Myra Leong said...

It is very misleading indeed. It does look like a lead to a real story.

I'm going to complain to TODAY for you.

dann said...

i tot im the only one who was conned into reading the page. :oP

kj098 said...

I am with you on this one IZ. I hate newspapers who lack editorial integrity.

Shy said...

Myra Leong: I've just sent an email to TODAY. The more the merrier.

primus said...

SHAME! SHAME!

Anonymous said...

Watz Today's email?

finatiq said...

Got this from TODAY newspaper. Their email is news@newstoday.com.sg

Mr Big said...

Being a free newspaper, TODAY already has tons of ads (being only its only source of revenue) and now it wants to use well disguised headlines to entice readers to view a particular page with advertisement??? This is not right.

pizzi said...

LoVE YoUr BLoG!

Chuang Shyue Chou said...

Well, some would deem it a low quality tabloid devoid of anything worthwhile.

Kyle said...

I don't read TODAY and never will.

xXx said...

That's a cheesy ad btw.

Gaylord said...

They shld differentiate if it is a real news headline or an ad.

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