Wednesday, June 27, 2007

Australia's "Speeding. No-one Thinks Big of You" Campaign

You've got to give it to the Aussies when coming up with memorable advertising campaigns. Remember their "So where the bloody hell are you?" ads to promote Australia? Now, the Aussies have another campaign that is equally "interesting". The Roads and Traffic Authority (RTA) of New South Wales have launched an ad campaign to curb speeding among young male drivers. From BBC:
The series of TV ads shows women shaking their little finger - a gesture used to symbolise a small penis - as speeding male motorists race past...

The new ads include one young driver revving his engine and rushing through traffic lights in front of two young women and another racing past a female pedestrian.

After both incidents the women wave their little fingers in slow motion with knowing glances.

"We will do what we feel we have to, to get the message through," Mr Whelan said.
I don't think using the "small penis gesture" for guys who speed will work. It's just plain stupid. Watch the ad here (flash).

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