Wednesday, January 04, 2006

Companies are monitoring blogs

More companies are monitoring blogs and online forums to find out what their custormers are saying about their products and services. One such company that is treating online word of mouth very seriously is HP. From CNET:
"We pay attention to the blogosphere," said Scott Anderson, HP's director of enterprise brand communications, in a talk at the Syndicate conference in San Francisco in December. "Our audience is online. They're having discussions about us and about our competitors, and they're talking about the marketplace. It may be good, and it may be bad, but it's important for us to pay attention to what's being said out there."

Effectively, Anderson said, HP considers bloggers--especially chief-level executives, journalists and "influencers in our market"--to be valuable filters for what people think about its products and services.

"The blogosphere is a great place for customer intelligence," he said. "Things are happening very fast. Bloggers are considered to be people with real strong opinions. So it's a place where people are being really honest about what they think."
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