Let’s look at it from the other side. Imagine you are a prospective employer, and you can compare two identical candidates. The first candidate has simply handed you a 2 page resume + 1 page cover letter. The second candidate has done the same, but they have also included a link to their blog. Now, further imagine that although the blog gives a more detailed picture, it does not change your opinion of the second candidate.I guess when it comes to clinching that new job, it pays to have a good blog.
Which candidate would you choose? My guess is that you would choose the blogger simply because they are a known quantity.
(via Micro Persuasion)