With regard to the “four times” claim – on a weight for weight basis, the claim that “the blackcurrants in Ribena contain four times the Vitamin C of oranges” is actually factually correct. However we accept the Commission’s view that this may have had the potential to mislead some customers. There was never any intention to mislead our customers, however to avoid any potential confusion, we quickly began removing the claim from our packaging and advertising across our entire Ribena range more than a year ago. These actions were completed last year...Ribena's Australia website is also carrying a similar notice. Here in Singapore, the Agri-Food and Veterinary Authority (AVA) will be conducting tests on Ribena to determine its actual level of Vitamin C. If you are really concerned about the amount of Vitamin C you get from drinking Ribena, I think it would be better if you choose a better alternative such as eating fruits or Vitamin C pills.
With regard to the content statement it is important to highlight that Ribena Syrup products were not part of this content information issue. They are a rich source of Vitamin C.
Only products in the Ready to Drink category were affected by the Commerce Commission concerns about Vitamin C content information. Until the Commerce Commission began its investigation into some Ready to Drink products, GSK was unaware there was an issue with the Vitamin C information on them. As with the ‘four times’ claim, we took similar prompt action to correct this more than a year ago.
Update 29/3/2007: The nice folks at AVA pointed me to a Channel NewsAsia article that says test carried out by AVA reveals Ribena in Singapore is rich in Vitamin C. Yay! Enjoy drinking your Ribena fellas!